The Male Gaze homework

Find definitions for the following looks:

chocolate box
invitational
super smiler
romantic or sexual

(Marjorie Ferguson)

seductive
carefree
practical
comic
catalogue

(Trevor Millum)

Choose an advert or clip from a music video, analyse and apply the gaze theories (Laura Mulvey et al). Apply one of the looks (listed above) to your advert or video where appropriate.

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Human Music & Sound Design

human is a music and sound design initiative, creating innovative work for commercials, film, television and culture. Instilled with the spirit of a new paradigm, human enables collaboration within a global network of artists. While devoted to maintaining traditional values of excellence, artistry and knowledge, we embrace technology as a means of expanding the boundaries of genre, location and culture. click on image to access website. click on psycho ronald mcdonald for the human vimeo page.

David LaChapelle

David LaChappelle has a very recognisable style. His images are highly stylised with a unique approach to mise en scene. He's worth a look in terms of ideas and inspiration. Please be mindful of which of his images you post. Some are definitely NSFW/NSS.

Annie Leibowitz

Image by Annie Leibowitz , one of the most important photographers of the last 25 years. I can't find a website, so check out google images for examples of her work.

FORD (MR) MEDIA (AS)

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